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Tuesday, 21 May 2013

Street Sounds reviews Cher Lloyd - Sticks & Stones

Sunday, 13 November 2011 20:34
Cher Lloyd Cher Lloyd

It’s been less than a year and Cher Lloyd is already back and armed with weapons of mass destruction...her new album, “Sticks and Stones” which was released this week much to my dismay (you can hear the joy as I write these few words you can tell) I tried to come with an open mind and reserve all judgements until the end. The album features production from Red One, Max Martin, The Runners and more. There are also collaborations from, Busta Rhymes, Dot Rotten, Ghetts, Mike Posner to name a few.

Whether you may think shows such as the X Factor are a blessing in disguise, I believe it to be a curse on the music industry as it has led to this new wave of what I like to call “fast food music”, disposable music. Because in my opinion that’s what Cher Lloyd’s album is, there is no longevity to her career or the music.

Sticks & Stones reflects Cher’s on-screen persona, bolshie, and annoyingly catchy. She kicks off with the song Grow Up featuring Busta Rhymes a nursery rhyme sounding song with a touch of a faux reggae beat (if you can call it that).

There is no variety to her songs as almost every song sounds the same. Her singing sounds contrived and forced at times, with tendencies where she would try and sound like Nicki Minaj. Although she manage to deliver a somewhat decent vocal on Beautiful People and End Up Here. Her latest single, With Ur Love, sounds like a watered down version of Rihanna’s Whats My Name, with her own “Frake” on the track, oh excuse me, Mike Poser as he’s known.

Dub on the Track featuring Ghetts, Dot Rotten & Mic Righteous lacks any street conviction, but in its defence she sounds as though she is the feature allowing the MC’s to shine. Its seems as though the producers and writers went with the same formula that is responsible for churning out these pop one – hit – wonder, repetitive nursery style rhymed choruses over annoying beats. But it seemed to work as her first single Swagger Jagger went to number one!  

Cher claimed that she wanted to create an album that was strong all the way through without feeling the need to skip through any of the tracks. Instead, Lloyd sounds like she’s got the guts to stick around but this material doesn’t feel built to last.

Street Sounds gives 'Sticks & Stone'


Written by  Neesha Cotton

Related Video

With Ur Love (Feat. Mike Posner)

3 Comments

  • Comment Link Magdelina posted by Magdelina Sunday, 04 December 2011 18:08

    Furrealz? That's marveloulsy good to know.

  • Comment Link Abdul posted by Abdul Sunday, 18 March 2012 05:40

    I literally jumped out of my chair and danced after reading this!

  • Comment Link Noery posted by Noery Sunday, 18 March 2012 20:41

    I loved her on the Xfactor and I love swagger jagger but not because it's a good song but because it's delightfully obnoxious. I think she should have gone in the adult/R%B/a little pop direction ex. loved the sorry seems to be the hardest word performance. She's still young so hopefully she'll change. But if this is what she really wanted then I hope she finds success.

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